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When software people visit your website, most won't make a purchase immediately, perhaps only 0.5% to 5%. What about the rest? It's imperative that you get visitors to subscribe to your e-mail newsletter; otherwise they are gone for good. This way you'll be able to market to them again and again and greatly increase their chances of making a newsletter purchase.

Securing that email campaign subscription should be your very highest priority -- after making a sale. A subscription box on your newsletter page won't do much. Put a subscription box on every page in your website, perhaps at the top right or left corner of your webpage. Two subscription boxes per page do even better. Don't worry about overkill; you must succeed at this or lose these visitors forever. A subscription box at the bottom of each webpage also management works well.